Social media has evolved into a powerful tool for marketers, thanks in part to the sheer volume of users. According to Facebook there are over 950 million active users worldwide (as of June 2012), with over half of these users accessing their accounts on a daily basis [http://newsroom.fb.com/content/default.aspx?NewsAreaId=22]. Want to maximize the marketing power of your Facebook page and tap in to the nearly one billion users? Here’s how:
Create a Killer Profile/Cover Pic
Your profile pic follows you on Facebook; it’s often the first thing visitors to your page see, and it appears alongside any comments you make anywhere on the site. Choose a profile pic that is clean, clear and accurately reflects your brand.
Embrace the Timeline
Like it or not, the image-heavy Facebook Timeline is here, meaning that marketers need to shift towards posts and status updates that are visual, rather than text-based. The Timeline cover photo provides a great opportunity for savvy marketers to create an large banner-style ad that can be regularly updated to include product announcements and news about your business.
Social media is all about interaction between users, making active engagement a vital part of successful Facebook marketing. Encourage an ongoing dialogue through your Facebook page by both asking questions and responding to comments in a timely manner.
Strive to develop status updates, videos and photos that are so awesome, funny, interesting or thought-provoking that users hit the ‘share’ button. This is a great way to earn new fans while collecting valuable data about your target audience.
Know The Rules (and follow them)
While Facebook is a powerful marketing platform that invites creativity and innovation, there are social media marketing rules, such as only running contests that are actually legal, using images that you own the copyright to, etc. For more info on how to avoid the wrath of Facebook, check the official FB marketing page [http://www.facebook.com/marketing].