Marketing Insights that matter

The most important aspect of your brand is the logo. It’s very easy to get way too artistic in this department, and although many will want to rival a piece at the Guggenheim, the trend seems to lean towards using clean and custom typography. Microsoft’s new logo is a great example of this. Myfonts and […]

Social media has evolved into a powerful tool for marketers, thanks in part to the sheer volume of users. According to Facebook there are over 950 million active users worldwide (as of June 2012), with over half of these users accessing their accounts on a daily basis [http://newsroom.fb.com/content/default.aspx?NewsAreaId=22]. Want to maximize the marketing power of […]